Info

Scaling New Heights Podcast: Cutting Edge Training For Small Business Advisors

The “Scaling New Heights” podcast is designed for accountants and other business advisors, providing professionals with year-round access to some of the key training from our annual Scaling New Heights conference. Each weekly broadcast includes an interview with a featured guest who is either a past Scaling New Heights presenter or a presenter we’ve recruited for an upcoming conference.
RSS Feed Subscribe in Apple Podcasts
Scaling New Heights Podcast: Cutting Edge Training For Small Business Advisors
2017
June
May
April
March
January


2016
December
November
October
September
August
July
June
May


All Episodes
Archives
Now displaying: Page 1
Jun 28, 2016

Mark Wickersham is a world-renowned expert on pricing for accounting firms and the author of numerous books including Effective Pricing for Accountants and How to Build a Better Business and Make More Money: Simple Ideas that Really Work for Entrepreneurs. In this interview Mark guides you through the process of creating high value services and determining an appropriate price for those services. As Mark teaches us in this episode, value pricing (unlike fixed pricing) begins with the projection of the client's value proposition - the measureable benefit to the client - to determine price.

(Mark presented a keynote presentation and a breakout session at Scaling New Heights 2016. Both of Mark's presentations focused on value pricing for accountants.)

0 Comments